May 6, 2011 – Kenya’s tourism offerings are on display in Durban, South Africa, as the biggest travel gathering – the INDABA 2011 – kicks off today.
For the next six days Kenya’s Hoteliers, game lodges, national reserves, tour operators, and travel agents will be showcased at an event meant for South Africa, but open to other countries in the continent.
This year’s theme is ‘playing globally, winning locally’ and organisers say that as usual, Kenya is most welcome to be there.
“We are grateful to Kenya for the interest the country has shown in INDABA over the years. The number of Kenyan exhibitors at INDABA has been increasing and this goes to cement a growing partnership between Kenya and South Africa and Kenya Tourism Boards and South African Tourism. We are working hard to build on the strong tourism bond with Kenya,” said Thandiwe January-McLean, Chief Executive Officer of South African Tourism.
The Kenya Tourism Board through its brand campaign Magical Kenya, will headline the Kenyan products and services in tourism during the exhibition.
January-McLean says the main aim of the INDABA 2011 will be to celebrate a record year of tourism growth and unpack the new goals set for the tourism industry following a successful 2010 buoyed by the World Cup.
“At INDABA 2011 we will pay tribute to the role played by the entire tourism industry in helping to showcase our country in such a positive light, while looking at the factors and trends that led to South Africa outperforming the global rate of tourism growth by over eight percent last year and the opportunities which have emanated as a result.”
New innovations at INDABA 2011 will include a multi-touch table surface allowing multiple users to view and engage with destination information, video content and social media platforms, a dedicated INDABA TV channel, as well as exciting new networking platforms, seminars and briefings.
Indaba 2011 has attracted varied participants ranging from tour operators to eco-tourism, travel and adventures, incentive travel organizers, internet travel services, sporting holiday specialists, the media, conference organizers, transport companies, reservations systems, hoteliers, retail travel agents, business travel agents, tourism marketing organizations, and educational groups.