November 24, 2010 – Safaricom’s Kenya Live concert heads to Mombasa this weekend, roughly 1,000 kilometres from its last venue – Bungoma – last month.

At the Mombasa ASK Showground, a collection of established artistes from across the country will blend with young and upcoming ones from the Coast region at an event on Saturday.

The show will feature several big names, among them Nameless, Wyre, M.O.G, Coast’s very own Ally B, Juliani and Ken waMaria and the music kicks off at 4pm.

“When we say live, we mean LIVE! There will be a full LIVE band! No play-backs! No lip syncing. It will be the REAL thing,” said Safaricom’s Senior Manager for Brand Assets Cleo Mbeo.

Also expected to perform at the concert will be Mombasa’s Mzee Ngala, a pioneer exponent of the local bongo beat, as well as Clan B and Doggy G, who emerged best among upcoming artistes at the Bungoma concert.

Access to the grounds will cost you an unscratched Bamba 100.

Launched last month, Kenya Live entails countrywide concerts held in conjunction with established musicians to support and enhance local talent, and “professionalise” the way the industry is run.

Kenya Live contracts musicians so they can dedicate more time to music production.

Preceding each concert, at least five local musicians from each region will be identified and taken for a week-long music academy, where they are trained and mentored by established artistes.