June 11, 2010 – Are you a perfumista? Well yesterday FIFI awards 2010 winners were announced at the New York State Armory, in New York City.
 In case you are wondering what FIFI awards are …well, the FiFi Awards are considered the “Oscars” of the fragrance community where the amazing talents of the fragrance world are awarded a coveted FiFi® crystal statuette to honor their perfume creations.
The FiFi Awards & Celebration is an annual event hosted by The Fragrance Foundation and honors creative excellence and achievement in the fragrance industry.

And the winners are…

Technological Breakthrough in Packaging/Technology Systems -Victorinox Swiss Army

Technological Breakthrough in Fragrance Creation and Formulation – Givaudan for Miriad 2.0

Hall of Fame – Michael Kors

Male Celebrity of the Year – Usher

CFSS Top Scorer – Amy Cuadra – Sephora

Fragrance Hall of Fame – Ckone -Calvin Klein Cosmetics/ Coty Prestige

Women’s Luxe – Lola Marc Jacobs – Coty Prestige

Men’s Luxe – Tom Ford Grey Vetiver, The Estée Lauder Companies Inc.

Unique Boutique – Tom Ford Private Blend White Suede (unisex/women’s), ?The Estée Lauder Companies Inc.?
Women’s Nouveau Niche  – Bond No. 9 Astor Place, Bond No.9 New York?
Men’s Nouveau Niche – Bond No.9 Brooklyn, Bond No.9 New York
Women’s Popular Appeal – Halle by Halle Berry ,Coty
Men’s Popular Appeal – Seduction in Black, Antonio Banderas – Puig USA, Inc.?
Women’s Private Label – Love Rocks – Victoria’s Secret, ?Men’s Private Label, Patrick Dempsey 2 ,?Avon Products, Inc., Bath & Body Line

Couture  – Couture from Juicy Couture ,?Elizabeth Arden

Interior Scent Collection of the Year – Scentbug Diffuser, Slatkin & Co./Limited Brands

Women’s Media Campaign of the Year – Chanel No 5 “No 5: Train de Nuit”, ?Chanel

Men’s Media Campaign of the Year – ck one “We Are One” ,Calvin Klein Cosmetics, Coty Prestige?

Best Packaging Women’s Prestige – Life Threads Collection: Silver, Gold, Platinum ?
La Prairie

Best Packaging Men’s Prestige – John Varvatos Artisan, Beauté Prestige International?

Best Packaging – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You
?Bath & Body Works?

Best Packaging – Men’s Popular Appeal
comme une Evidence ?
Yves Rocher North America Inc.?

Perfume Extraordinaire
?Firmenich

Retailer of the Year
?Bath & Body Works

Editorial Excellence in Fragrance Coverage – Men’s Category
?Man, Eau Man (November 2009)?, Elle Magazine

Editorial Excellence in Fragrance Coverage – Women’s Category
?Scents of Place (December 2009)?
Allure Magazine

Editorial Excellence in Fragrance Coverage – Scent Bite
?Creative Juices (October 2009)?
Elle Magazine

Editorial Excellence in Fragrance Coverage – Blog
?Enduring Fragrance (April 24, 2009)
?Elle.com – Elle Beauty Intelligence Blog

Ahem! did your favorite fragrance come out tops? Now you can spoil yourself… get that “IT” fragrance.