April 30, 2010 – Its time. Yes, time for you to get ready for SuperSport’s blanket coverage of the FIFA World Cup in South Africa.
With the world’s biggest sporting event right on our doorstep, Supersport is not holding back as far as innovation is concerned when the tournament starts running from June 11 to July 11.
Award winning Capital FM Sports Editor James Wokabi together with Supersport’s galaxy of football pundits and guest analysts will bring all the live 64 matches to viewers across Africa as well as a vast array of magazine programmes and breaking news.
Wokabi, who is a panelist on the weekly Kenya Premier League (KPL) programme ‘Simba Soccer’, will be a roving reporter for daily show ‘Woza Lunchtime.’
In addition, viewers can also watch Chase the Makarapa, Supernova and Harambee.
“Fifa has promised that this will be the most extensive, most technologically advanced broadcast in World Cup history,” said Tex Teixeira, head of channels for SuperSport.
“This is the closest the television viewer will be to the World Cup. Picture clarity, the number of cameras, replays, graphics and super-slomos will be better than ever before.”
There will be a 24-hour World Cup channel – both in Standard Definition and High Definition (HD) – making this the biggest and most lavish production in the broadcaster’s 23-year history.
In-house analysts will include African football giant Kalusha Bwalya, former England international John Barnes and Dutch midfielder Edgar Davids.
Other pundits will feature regular guests Abedi Pele, Ernst Middendorp, Gary Mabbutt, Gary Bailey and Daniel Amokachi.
And, in a coup for SuperSport, its theme piece will be Dr Alban’s “Hello Africa”, the Nigerian’s iconic song.
As with all World Cup broadcasters, SuperSport will receive the live feed from HBS, Swiss-based host broadcaster of the tournament. 
Whereas matches in the 2006 World Cup used 26 TV cameras, this will be bumped up to 29 per match, with three more to be used for selected matches.
These include, for the first time, an aerial camera and an ultra motion camera that produces between 300 and 1000 frames per second in HD, allowing for the capture of 20-40 times more frames compared to a standard camera, and can provide stunning images of action and emotion.
As exclusive pay TV rights holders for Africa, SuperSport will have full rights to FIFA’s content library, which will offer 100 plus hours of daily content.
FIFA’s access to all 32 teams means that much behind-the-scenes action, restricted to other media, will be broadcast on SuperSport.
And to complement its coverage, SuperSport will utilise a multi-purpose High Definition studio set; again, the biggest in its history and in keeping with the World Cup’s status.