NAIROBI, Kenya, Apr 4 – Former Kenya Airways (KQ) Marketing Director Chris Diaz has gone back to Bidco Africa as the Group Sales and Marketing Director.
Diaz will lead the sales and marketing functions for the entire group including corporate communication, distribution and customer strategies across the consumer markets.
“Chris is not new to us; he worked with us in the past and has been a non-executive director since 2009 so this is a homecoming,” Bidco Africa CEO Vimal Shah said while welcoming him.
Diaz resigned from KQ in February after serving at the airline since November 2012.
The appointment comes when Bidco Africa is expected to launch several new products in line with its great expansion plans in Kenya.
“Chris is a brilliant and experienced marketer with the capacity to bring the kind of strategic leadership we need to realize our growth ambitions especially as we venture into new categories,” Shah said.
Apart from his new position, Diaz is also a director at Brand Kenya and Brand Africa.
Bidco, which is based in Thika, exports products to over 16 African countries.