Industrialist Dr. Chris Kirubi is a trusted authority in matters entrepreneurship and how to run a business successfully./FILE
March 13 – If you’re interested in building your career and your personal name, you might need to consider the strength of your brand online.
The first and easiest way to know if you’re on your way to achieving your target of building a brand depends on whether people consider you a trusted source in your industry.
For instance, industrialist Dr Chris Kirubi is a trusted authority in matters entrepreneurship and how to run a business successfully. This is because he has stuck to what he is best at, and managed to build a strong brand associated with entrepreneurship and running businesses.
So first and foremost, work on being a trusted source in the field you’re interested in. Do your homework thoroughly and ensure whatever you share on social media is credible and beneficial.
Second, ensure you are consistent. A majority of people fail at building strong brands online because they lack consistency. By regularly sharing your
A majority of people fail at building strong brands online because they lack consistency. By regularly sharing your well-researched content, your readers and followers will not forget you, they will run to your pages when they need information relevant to your expertise.
Thirdly, package your content well. It is not enough to have well-researched content that is also consistent if it’s badly packaged; it will fail. For instance, if you are trying to brand yourself as a chef, you need great photos of the food you make, regardless of how great your written receipe is.
Fourth, be relatable. One thing that makes successful bloggers attract followers is because they do not just share away. They allow themselves to be real, personable and relatable. And how do you do this? Engage with your followers and fans frequently, show up to events if you promise you would, implement the constructive feedback they give you.
Finally, be truthful with your brand. There are people who build brands that are based on lies. For instance, the hype with entrepreneurship has led to some people branding themselves as successful entrepreneurs while in the real sense, they aren’t. If you have been tempted to do this, consider the humble route of starting from the bottom and building an honest brand, because after all, the internet never forgets.
