, Nairobi, Kenya, Nov 17 – Safaricom has been named the ‘African Mobile Operator of the Year’ in the annual CommsMEA Awards for 2016.
The award recognises a mobile operator in Africa that has continued to develop, improve and innovate its mobile services while growing its penetration rate.
The judging criteria focuses on a combination of successful growth metrics; including financials,market innovation and quality of service.
The award also seeks to acknowledge operators who have taken a leadership role in the region’s fast growing and rapidly changing telecoms sector.
Increasing competitive pressures have ensured that the company continues to invest heavily in building a network that is fit for future challenges, said Safaricom, in a statement.
The awards will also honour companies that have continually invested in technology, implemented winning strategies and developed services to capture the hearts and minds of end-users.
This year, Safaricom was up against other African operators including Ooredoo Algeria, Vodacom South Africa, Sudatel and Vodafone Egypt for the award.
The judging panel consists of a mix of industry analysts and commentators, including representatives from IDC Middle East, Turkey & Africa; A.T. Kearney; Deloitte Middle East; the Boston Consulting Group; Ovum;and Booz Allen Hamilton.