, NAIROBI, Kenya, Nov 12- Online shopping mall Kilimall has put in place major plans for the annual Black Friday shopping festival, in its drive to grow its market share in Kenya.
Kilimall management said they have prepared to offer up to 70 percent discount for shoppers on Black Friday, which this year will be officially marked on November 25th under a campaign dubbed #ItsABigDeal.
“Black Friday is the most important shopping season of the year during which most retailers slash prices and run huge offers and giveaways. We have signed deals with different manufacturers who have agreed to offer major price cuts on various categories of products on our website,” Kilimall Operations Director, Victor Ma said.
The partners include local shoe maker Bata, smartphone makers Samsung, Infinix, Tecno and Cubot as well as leading electronic firms Sayona, LG Philips, Sony, Skyworth, HotPoint and Skymax Electronics.
“Manufacturers who have already confirmed huge discounts on their products include smartphone makers Infinix and Tecno as well as Skyworth TV. Talks are at advanced stages with more manufacturers ahead of the Black Friday,” he added.
Kilimall will stretch the shopping festival over five days to allow Kenyans more time to buy products at discounted rates. The sale begins on 21st November with bronze and silver deals of up to 50 percent discounts and climaxes with gold deals that will attract up to 70 per cent discounts on “aspirational items usually unreachable for most customers.”
With over 50,000 items on offer, KIlimall retailer is looking to better sales for last year when it sold 450,000 items in a single day, translating to five products per second.
The top seller during the Black Friday campaign will get a fully paid five-day trip to Kilimall headquarters in Shanghai, china, while top five sellers will walk away with Sh150,000 each.