KQ partners with KICC to market Kenya

October 7, 2016
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 KQ will also provide leverage on Meetings, Incentives, Conferences, Exhibitions (MICE) in its marketing communication and space in the airline’s international offices to market Kenya as a MICE destination of choice. Photo/FILE.

KQ will also provide leverage on Meetings, Incentives, Conferences, Exhibitions (MICE) in its marketing communication and space in the airline’s international offices to market Kenya as a MICE destination of choice. Photo/FILE.
NAIROBI, Kenya, Oct 7- Kenya Airways has with Kenyatta International Convention Centre (KICC) to market and position Kenya as a preferred conference tourism destination.

The partnership with KQ is part of KICC‘s new strategies to collaborate with stakeholders to heavily market and position the destination as the world’s leading conferencing and business events destination of choice.

‘’As the main purpose for collaboration, both parties recognize that the world airlines and convention centers deliver great results in numbers to any destination when they enter into partnership,” KICC’s acting Managing Director Nana Gecaga said.

The collaboration will give an “official airline” status of KQ in biddings for international events, proactive provision of information to delegates about flight offers and exclusive use of the KQ logo in international exhibitions as a key partner airline.

KQ will in return offer discounted rates on airfares for conference delegates to initiate an all-inclusive KQ holidays package for delegates to include accommodation, air transfers and pre and post conference safari at a special rate.

KQ will also provide leverage on Meetings, Incentives, Conferences, Exhibitions (MICE) in its marketing communication and space in the airline’s international offices to market Kenya as a MICE destination of choice.

“Benefits to both parties and faster growth of conference tourism in Kenya is the main motivating factors for pursuit of the collaboration,” KQ Managing Director Mbuvi Ngunze noted, “The collaboration agreement between the KICC and KQ will certainly provide a very significant boost to Kenya’s recovering tourism sector.”

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