, NAIROBI, Kenya, Aug 24 – Safaricom powered taxi hailing service Little App, has been made available through USSD, making it available to non-Smartphone users for the first time.
According to Craft Silicon, the brains behind the service, the move is expected to bring on board millions of Kenyans who were previously locked out.
Customers will therefore be able to request for a ride by dialling *826# from their mobile phone.
“The idea behind Little App powered by Safaricom is to provide affordable and convenient cab services to as many Kenyans as possible and I believe we are well on our way to achieving this through the launch of the USSD service,” said Craft Silicon CEO Kamal Budhabhatti.
Notably, the Little App has been downloaded more than 23,500 times on IOS, Windows and Android stores, with over 1,400 drivers signed up.
In the fight to get a good market share, the innovative service has seen customers rewarded with airtime at particular instances; offers free Wi-Fi and real-time driver information among other key features.
“We are also committed to our drivers’ welfare. Since our launch, Little App takes no more than 15 percent off drivers’ earnings compared to other players in the market who take between 18 percent to 25 percent,” Budhabhatti said.
The move follows a rebrand of the service from Little Cab, to Little App; “The change from Little Cab to Little App is because it was restricting to just cabs and as our business grows, we will be looking into growing beyond taxis,” Budhabhatti said in conclusion.