Safaricom blazing it with service targeting the youth

May 27, 2016
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Director for Consumer Business Sylvia Mulinge says the platform dubbed Blaze will only benefit the youth aged 26 and below/COURTESY
Director for Consumer Business Sylvia Mulinge says the platform dubbed Blaze will only benefit the youth aged 26 and below/COURTESY

, NAIROBI, Kenya, May 27 – Safaricom has launched a new communications platform that will among other things, allow the users to control how much they spend on voice, data and SMS each time they purchase airtime.

Director for Consumer Business Sylvia Mulinge says the platform dubbed Blaze will only benefit the youth aged 26 and below.

To join the service, the users will be required to dial *555# on their phones and follow the instructions.

“For instance, if a subscriber buys Sh100 bob worth of credit, they have the freedom to choose how much of their money should be allocated towards data, voice or SMS, depending on their preferences,” Mulinge said.

However those who are not Safaricom subscribers, the company says it has created Blaze SIM cards which will not require the user to register.

The company is spending at least Sh700 million, 25 percent of its marketing budget this financial year, to conceptualise, develop and launch.

“This is a unique innovation that we are proud to be introducing to the market. It allows our customers to always be in control and to manage their spend according to their needs,” Mulinge added.

Besides targeted mobile services, Blaze subscribers will also get mentorship opportunities, with a lucky few also getting the chance to win funding for their businesses.

“Blaze will also include access to a suite of products and initiatives that will be exclusive to the youth segment such as branded 3G and 4G devices, youth empowerment summits and apps that aim to enhance their experience on the network,” Mulinge said.

When one shifts to blaze option, he or she will not be able to use his or her previous service.

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