Why every smartphone manufacturer must innovate, or lose

February 25, 2016
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Samsung's East Africa Head of Internet and Mobile Simon Kariithi says customers are looking for experience in the smartphones with emphasis being on beneficial applications that provide daily lifestyle solutions/CFM
Samsung’s East Africa Head of Internet and Mobile Simon Kariithi says customers are looking for experience in the smartphones with emphasis being on beneficial applications that provide daily lifestyle solutions/CFM

, NAIROBI, Kenya, Feb 25- Smartphone manufacturing companies must invest in research and innovation of especially lifestyle applications if they are to survive in the market.

Samsung’s East Africa Head of Internet and Mobile Simon Kariithi says customers are looking for experience in the smartphones with emphasis being on beneficial applications that provide daily lifestyle solutions.

He says with the flooding of the smartphone in the market, there is ‘fatigue’ hence the need for firms to seek uniqueness or be out of business.

“If you do not move to a lifestyle company, whereby you are taking care of what lifestyle are to the consumers, then you will die in the market like what other have in recent past,” Kariithi says.

With many companies having been overtaken by technology innovation, the competition trend is expected to continue in the next 10 years.

He says with more than billion smartphone 1 users worldwide, manufacturers must doing their best to come up with even more tech.

Kariithi was speaking on Thursday during the launch of Samsung’s largest customer experience store within in Nairobi.

Situated along Kenyatta Avenue, the Samsung Delite store will incorporate a convergence center with focus on Samsung Business Solutions.

“Nothing is more dynamic in this market than the customer preferences. We have to keep on ensuring that our customer centres are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses,” Kariithi said.

The store comprises 4.045 square feet of floor space that will showcase the latest technology in mobile devices, wearables, B2B products and accessories.

The Samsung Delite store will also be a showcase of Samsung’s innovations over the years, with a museum that will bring out the Kenyan story as well as demonstrate how Samsung devices have bridged the technological gap.

On display will be the first device in the Galaxy S line-up, Galaxy S1 to the latest Galaxy S7.

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