Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

1. Morgan Spurlock: A Movie About Product Placement — Paid For By Product Placement?
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2. Paul Bloom: Why Do We Like What We Like?
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3. Joseph Pine: Is Authenticity Real?
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4. Rory Sutherland: What’s The Difference Between Real And Perceived Value?

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