, NAIROBI, Kenya, Jan 8 – MultiChoice Africa which owns DStv and GOtv pay televisions services has welcomed the entry of Netflix in Kenya and does not expect any impact on their business.
Speaking to Capital FM Business, MultiChoice Kenya Communications Manager Philip Wahome says the American Internet television network will bring in competition which is aimed at benefiting the consumers.
“MultiChoice Africa welcomes competition in the video entertainment industry as it believes that it benefits the consumer as well as the production industries. Ultimately, television viewers will benefit through the additional volume and diversity of content that will be distributed on different platforms in the market,” Wahome said.
He says the television market is wide and innovation will allow more creativity from various service providers and not necessarily interfere with the already existing ones.
“We believe it’s good news that we have new players in the market who’ll generate interest in Internet TV. This is a new segment in Africa and will assist in the understanding of new technology and what subscription video on demand is and how it works,” he added.
Netflix is a US based multinational provider of on-demand Internet streaming media, especially entertainment content, and can be accessed on virtually any device that has an Internet connection.
These includes personal computers, tablets, Smartphones, Smart TVs, game consoles, and automatically provides the best streaming quality based on available bandwidth.
Communications Authority of Kenya (CA) Director General Francis Wangusi says the entry of Netflix is an indication that innovations is inevitable urging local content producer to work even hard and be able to remain in competition.
“In order to be able to beat this competition, we must be ready to compete with them,” Wangusi said at a press conference, “what we are encouraging our own people is to try and be innovative and be able to compete with the rest of the world.”
“It is just like, what has been the impact of WhatsApp on the revenue of mobile service providers. It is indeed eating into their revenues,” Wangusi said.