Wrist action: phone firms bet on ‘year of smartwatch’

March 2, 2015
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With their new circular watches, LG and Huawei positioned themselves at the luxury end of the market, differentiating themselves from the square-faced design revealed in previews by Apple/FILE
With their new circular watches, LG and Huawei positioned themselves at the luxury end of the market, differentiating themselves from the square-faced design revealed in previews by Apple/FILE
BARCELONA, Spain, Mar 2 – Defying scepticism and geek-stigma, mobile phone firms are determined this year to sell you a wristwatch wirelessly connected to your mobile phone.

Numerous models have hit the market over the past year but 2015 will see an explosion, analysts say, with manufacturers making their watches and other wearable connected devices more elegant and useful.

US giant Apple’s release of its first “smartwatch” – expected by April – is set to make 2015 a “tipping point for wearables”, research group CCS Insight said in a report.

In anticipation of that launch, Apple’s Asian rivals scrambled to unveil their own connected wrist gadgets in Barcelona on Sunday on the eve of the World Mobile Congress trade show in Barcelona.

South Korean manufacturer LG released the Urbane LTE, its first fully connected luxury wristwatch which can make and receive calls – either with a wireless headset, or by speaking into your wrist like the comic book detective Dick Tracy.

Unlike most smartwatch models, the chunky Urbane LTE version has its own network SIM card with a mobile connection and so can be used for calls, without needing to be linked to a smartphone.

Chinese telecom giant Huawei also unveiled a deluxe smartwatch: a round stainless steel creation that it says can receive text messages, email and call notifications as well monitoring your heart rate and calories burned.

The industry is watching keenly to see whether smartwatches will be the first mobile phone-linked “wearables” to really take off in the mass market – a tough call, according to analysts.

“In the end-user research that we’ve done, we asked people what a smartwatch is for and they had no idea,” said Ben Wood, head of research at CCS Insight.

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