Company CEO Vincent Lobry says the launch of Orange Ongea is in response to the market need of a stronger value proposition for the post-paid bundle offering/FILE
The Orange Ongea plan is a bundle offering, giving subscribers the option of KSh1,000 or KSh3,000 monthly bundles to access Orange Mobile voice and data services.
Company CEO Vincent Lobry says the launch of Orange Ongea is in response to the market need of a stronger value proposition for the post-paid bundle offering.
“Our offering is one of the best in the market, taking into consideration our very competitive on-net and off-net call and SMS rates,” he adds.
The Orange Ongea Plan 1,000 will require a subscriber to place a deposit of Sh2,000 upon registration, while the Orange Ongea Plan 3,000 will see the subscriber place a Sh6,000 deposit.
On-net and off-net calls will be charged at Sh2 and Sh3 respectively, while on-net and off-net SMS will be charged at Sh0.5 and Sh1 respectively.
Data per MB will cost Sh3 on the 1,000 Plan and Sh2 on the 3,000 Plan.
Calls and SMS to international destinations are also included in the bundle.
A customer will automatically be converted to the pre-paid offer once they exhaust their bundle and will be required to top-up to continue enjoying Orange Services.
“Orange continues to better its product and service offering to its customers as we continue with our customer acquisition and retention strategy,” says Lobry.
The most recent Communications Authority of Kenya’s Quarterly Sector Statistics Report for the period July to September 2014; the first quarter of the 2014/2015 budgetary year, goes to demonstrate that Orange’s growth strategy on market share is indeed working, making it one of the two telcos to record continuous growth.
During the three-month period under review, Orange grew its market share to 9.2%, up from 8.3% recorded in the previous quarter.
“We remain committed to strengthening our business and these statistics confirm that we are moving in the right direction and most importantly that our strategic approach is indeed working,” adds Lobry.
