- The digital purse. 48 percent of smartphone owners would rather use their phone to pay for goods and services. 80 percent believe that the smartphone will replace their entire purse by 2020.
- My information. Although sharing information when there is a benefit is fine, smartphone owners see no point in making all of their actions open to anyone. 47 percent of smartphone owners would like to be able to pay electronically without an automatic transfer of personal information. 56 percent of smartphone owners would like all internet communication to be encrypted.
- Longer life. Smartphone owners see cloud-based services of various kinds giving them the potential to live healthier and longer lives. Jogging apps, pulse meters and plates that measure our food are believed to help prolong our lives by up to two years per application.
- Domestic robots. Consumers are welcoming the idea of having domestic robots that could help with everyday chores. 64 percent also believe this will be common in households by 2020.
- Children connect everything. Children will continue to drive the demand for a more tangible internet, where the physical world is as connected as the screens of their devices. 46 percent of smartphone owners say that children will expect all objects to be connected when they are older.
