East Africa to market joint visa at Japan fair

NAIROBI, Kenya, Sept 22 – Kenya will join Uganda and Rwanda to market the East Africa visa during this year’s Japan Association of Travel Agents (JATA) Tourism Expo as it seeks to reassure the market that Kenya is safe and open for business.

The campaign will take place at the largest tourism exhibition in Asia where the Kenya Tourism Board will be exhibiting.

The exhibition is scheduled to take place from September 25 to 28, 2014, in Tokyo.

The EA visa will be showcased on September 26 in an event that will give the three countries an opportunity to exhibit what they have to offer.

Japan is a travel market that KTB is eyeing to tap into, which is Kenya’s third Asian source market after India and China.

KTB Managing Director Muriithi Ndegwa Japan has tremendous growth potential given that 16.5 million Japanese engage in outbound travel annually.

“KTB is seeking to increase Kenya’s market share by continuously positioning the country as the ideal tourism destination in Africa,” said Ndegwa.

The JATA Tourism Expo is one of the largest tourism exhibition in Asia providing an opportunity for tourism destinations and companies to showcase their products and series to the region.

KTB is partnering with the Kenya Embassy in Japan and four Kenyan trade members to showcase the destination.

The expo is an opportunity for Kenya to strengthen its distribution channel in the Japanese market, promote the destination and increase the destinations visibility.