Counties asked to create distinct social media brands

September 24, 2014
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Kenya Social Media Awards Director Martin Muli told Capital FM Business doing so would be a mistake/FILE
Kenya Social Media Awards Director Martin Muli told Capital FM Business doing so would be a mistake/FILE
NAIROBI, Kenya, Sept 24 – County governments have been cautioned against relying on the social media accounts of their elected officials to communicate with the public.

Kenya Social Media Awards Director Martin Muli told Capital FM Business doing so would be a mistake.

“We’ve seen so many counties using social media but the communication is being driven by the leadership not the county per se and if they’re not elected tomorrow then you’ll have to create it from scratch,” he cautioned.

In a number of counties, Muli said, the official county accounts played second fiddle to the Governor’s or say the Senator’s accounts and recommended that they not be ignored.

“How do you build a following? You post content; multi-media content,” he said.

Separating the two, Muli said, would also help differentiate between official and personal communication.

“Look at Safaricom and Capital FM. Each have their business accounts and then there are the personal accounts of Bob Collymore and Chris Kirubi where they’re free to post their opinions.”

A differentiation made in the award categories of the 2014 OLX Social Media Awards (SoMA).

“As you’ll see when you visit vote.soma.or.ke, the most active county governments are categorised separately from their leadership,” Muli pointed out.

The Machakos County Government for instance is not among the counties short listed for an award but the Governor Alfred Mutua is under the Most Influential Government Personality category.

Muli and his team have added not only the county category to this year’s award categories but an SME category as well.

“We are encouraging small organisations to actually use social media,” he said.

The awards which are to be handed over on October 3 at the Safari Park Hotel are in their second year and attracted an estimated 10,000 nominations for all 21 categories.

Voting closes on October 1 so visit vote.soma.or.ke to vote for Capital FM as your favoured news channel.

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