, NAIROBI, Kenya Aug 14 – Safaricom Foundation is set to invest Sh250 million annually in the next three years (April 2014 – March 2017) aimed at maximising its impact in the country.
Speaking on Thursday during the unveiling of the new three-year strategy, Safaricom Chief Executive Officer Bob Collymore says the foundation is investing for long term change in line with the country’s development agenda.
Collymore says among the area of focus for the next three years include scale up of mobile technology use for development, economically empowering young Kenyans, improving the health status of Kenyans and increase access to equitable and innovative educational activities.
Other areas include increasing access to water in counties where the commodity is scarce as well as preservation and protection of the environment.
He said the new strategy will guide the selection of the foundation’s partners and grantees as well as allocation of financial human and leadership resources.
“In our strategy we have moved from the reactive response where people come with proposals and then we assess it and then we give, to taking a more proactive approach so we want to walk with partnerships in the private sector in the NGO sector to come with concepts and lets deal with it rather than just waiting for something to happen, “he said.
On her part Safaricom Head of Corporate Responsibility Sanda Ojiambo says the foundation plans to offer affordable small micro level loans for start-ups.
“We want to approach economic empowerment a little different this time. We recognise that unemployment is very high in Kenya, people don’t have access to formal sector jobs as well as financing and capital, “she said.
Ojiambo says also in focus will be reducing deaths and suffering due to disasters and complex emergencies as well as preserve protect and enhance Kenya’s arts.
“We have decided to keep our mandate broad because we believe we should work with Kenyans to transform lives in as many areas as possible,” she explained.