Ringier has acquired a 51 percent stake in ZoomTanzania.com, the largest classifieds site in Tanzania. Zoom Tanzania will be joining Ringier Africa AG, which includes Kenya’s Rupu and PigiaMe portals. Founded in 2009, ZoomTanzania.com is the largest classifieds site in Tanzania, with over 3 million monthly page views, making the classifieds portal the third most visited Tanzanian website.
Kirk Gillis, founder and Managing Director of ZoomTanzania.com, expressed confidence that the acquisition will take ZoomTanzania to the next level
“ We look forward to merging our local market expertise with Ringier’s world-class technology and operational excellence. Ringier brings much to the table, and together I have no doubt we will achieve great things here in Tanzania,” said Gillis.
The expansion neatly dovetails with Ringier’s strategy to create a portfolio of market-leading classifieds platforms across Africa. In January 2014, Ringier acquired a majority stake in Expat-Dakar, Senegal’s largest classifieds marketplace.
“Tanzania is one of the fastest growing markets in East Africa. We are excited about working with the great team at ZoomTanzania.com, to expand further on our market-leading position in the region, running the most popular marketplace for a country of 46 million people,” says Robin Lingg, CEO, Ringier Africa & Asia.
With the acquisition of ZoomTanzania, six out of Ringier Africa’s nine platforms are now market leaders in their respective countries. Rupu and Tisu are the largest e-commerce platforms in Kenya and Ghana.. In Nigeria, Pulse has established itself as the leading online entertainment and news platform, with more than 4 million page views per month. Allsports recently grew to become Ghana’s largest sports platform, generating more than 2.5 million monthly page views.
Expat-Dakar, Pigiame and Kiramu in Senegal, Kenya and Nigeria are Ringier’s leading horizontal classifieds marketplaces.