Nokia brand is here to stay, GM assures

February 3, 2014
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Howe told Capital FM Business that consumers and employees of the brand in Eastern Africa need not worry about the deal as it had already boded well for the devices company/FILE
Howe told Capital FM Business that consumers and employees of the brand in Eastern Africa need not worry about the deal as it had already boded well for the devices company/FILE
NAIROBI, Kenya, Feb 3 – Nokia Eastern Africa General Manager Bruce Howe has assured consumers that despite an acquisition by software powerhouse, Microsoft being a foregone conclusion, their brand will remain on store shelves.

Howe told Capital FM Business that consumers and employees of the brand in Eastern Africa need not worry about the deal as it had already boded well for the devices company.

“The partnership is paying off. Things like the 6-inch phablet has the incredibly beautiful blend of hardware specialisation from Nokia, with the imaging that we have, to the cool software that is coming through from Windows Phone 8,” he explained.

He also expressed optimism that the partnership would allow the devices company to more effectively compete with the iPhone and Android-powered Samsung.

“Most people that have been following the stories on Nokia would know that we’ve been through a real rejuvenation of our range in the last two years and last year was a great rebound year and this year you’ll see us really starting to deliver in the smartphone space,” he said.

He was however quick to assure those in the lower-end market that their developers would not abandon them, “You’ll still get the same trusted Nokia that works incredibly well with an exemplary battery performance.”

In the African space, Howe said the firm was focused on generating more applications relevant to the day to day operations of the continent as Ma3Route has been in Nairobi.

“Applications are really a big part of what people are looking for in smartphones so we’ve been working intensively with local developers on Windows Phone,” he revealed.

He added that Nokia was also looking to capitalise on the social media explosion on the continent by pairing it with their high resolution imaging devices.

“One of the apps we’ve just launched is called Storyteller and it takes your images, gives you the ability to organise them chronologically and in addition to that it’s overlaid with your location,” he pitched.

And with Nokia shareholders having already approved the acquisition of the devices business by Microsoft, Howe is confident the larger pairing of the two companies will finally be announced any week now.

“It’s just really some of the final regulatory issues in certain markets,” he said.

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