Japan Trade Agency reaches out to Kenyan players

February 17, 2014
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JETRO will showcase more than 10 companies products at Nakumatt Mega for one month under the name of “Antenna Shop! Japan 2014”. Photo/ COURTESY
JETRO will showcase more than 10 companies products at Nakumatt Mega for one month under the name of “Antenna Shop! Japan 2014”. Photo/ COURTESY

, NAIROBI, Kenya, Feb 17 – Strategic efforts to promote retail trade partnerships between Kenya and Japan have received a major boost from the Japan External Trade Organisation (JETRO), which has announced plans to host a one-month shopping experience of Japanese consumer products in Kenya from February 25.

The Japan External Trade Organization, JETRO, in conjunction with Nakumatt Holdings and local consumer products distributor, Radbone Clark Kenya Limited, will be organising a one-month shopping and experiential showcase of Japanese consumer products in Kenya to complement the existing portfolio of Japanese industrial products.

Speaking when he confirmed the forthcoming retail experience, Jetro Kenya Country Director Hiroshi Komatsuzaki, disclosed that plans are at an advanced stage to host the Japanese products sales platform dubbed “Antenna Shop! Japan 2014” at Nakumatt Mega hypermarket next week.

While describing the products that will be on display as “Daily” use products, Komatsuzaki explained that such products are highly functional and user friendly, just as its well-known automobiles and home appliances.

“However as they are still very new to the Kenyan market, JETRO will showcase more than 10 companies products at Nakumatt Mega for one month under the name of “Antenna Shop! Japan 2014”. During this one-month trial sale, JETRO will conduct an on-site interview to the customers, where Kenyan people can enjoy Japanese daily products,” he said.

And added: The customers’ honest opinion and feedback, will allow the Japanese companies to study the customers’ needs and possibly build a strategy to provide the Kenyan market with these new and good quality products in the near future.”

Aiming to promote Japanese daily products to everyday shopping in Kenya, JETRO and the Japanese companies set to participate in the Antenna Shop project will showcase products ranging from foodstuff such as fish sausages, canned fish, ready to eat curry sauces, among other nutritious products. The Antenna Shop! 2014, will also carry healthcare and beauty products ranging from Toothbrush, sun block, cosmetics (cleanser, lotions, cream).

The Antenna Shop at Nakumatt will also hold household products such as Kerosene cooking stoves, easy to use domestic fire detector and a variety of Stationery products such as Permanent and white board markers.

According to Radbone Clark Managing Director Rajen Patel, the ten participating companies will present a variety of distinctive products for local market trials.

“As part of JETRO’s efforts to promote bilateral trade, they shall be mobilising ten leading Japanese manufacturers to participate in the first Antenna shop project in Kenya in collaboration with Nakumatt Holdings and Radbone Clark,” Patel said.

And added: “by hosting such an antenna shop at Nakumatt Mega, we shall be hoping to encourage the trial and usage of quality Japanese products by local consumers while forging links with potential trade partners in Kenya.”

The Japan External Trade Organization, JETRO, is a Japanese government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958, JETRO has 73 offices in 55 countries including offices in Nairobi, Kenya.

Originally established in 1958 to promote Japanese exports abroad, JETRO’s core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.

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