Demand for digital TV sets on the rise in Kenya

November 11, 2013
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Samsung Electronics East Africa Chief Operating Officer Robert Ngeru with Nakumatt Regional Director Thiagarajan Ramamurthy/CFM
Samsung Electronics East Africa Chief Operating Officer Robert Ngeru with Nakumatt Regional Director Thiagarajan Ramamurthy/CFM
NAIROBI, Kenya, Nov 11- Demand for digital television sets has more than tripled as customers rush to beat the digital migration deadline.

According to Nakumatt Holdings, retail sales data captured in the last six months ending October shows the range of Samsung TVs featuring inbuilt DVB-T2 tuners hit sales of up to Sh30 million monthly.

Managing Director Atul Shah said the highest sales growth for such digital TV’s has been recorded around Nairobi region with Mombasa, Kisumu and Nanyuki branches following closely.

The sales data captured between May and October, Shah noted, confirms a steady growth exclusively for Samsung Smart LED Digital TV models.

“As the digital migration deadline draws nearer, at Nakumatt stores countrywide, we have noted a spike on the demand for Samsung digital TV,” Shah confirmed.

Samsung Electronics East Africa Chief Operating Officer, Robert Ngeru disclosed that the firm is now delivering to the local market a wider range of Smart LED TV’s with inbuilt DVB-T2 tuners.

Last December, Samsung Electronics East Africa, was the first Television set manufacturing company to receive the Communications Commission of Kenya (CCK) type approval rating for the Samsung ES 5600K TV model featuring an integrated digital TV tuner.

“In association with our esteemed franchisee Nakumatt Holdings among other authorized distributors, Samsung is now providing such products to meet local demands,” Ngeru explained. In addition, “as a Built for Africa product, all our products also offers a Triple protector so you never miss a moment of magic with built-in lightening, surge and humidity protection.”

As per the Kenya Gazette Notice No 13869 of October 18, 2013, the government has reiterated that the Analogue TV transmission switch off date for Nairobi and its environs remains December 13.

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