Shell V-Power in Sh40mn customer reward campaign

Ken Ochieng (R), receives a Shell V-Power fuel complimentary voucher worth Sh100,000 from Vivo  Energy Kenya Managing, Director Polycarp Igathe/COURTESY

Ken Ochieng (R), receives a Shell V-Power fuel complimentary voucher worth Sh100,000 from Vivo Energy Kenya Managing, Director Polycarp Igathe/COURTESY

NAIROBI, Kenya, Oct 14 – Vivo Energy Kenya which distributes and markets Shell-branded fuels and lubricants has launched a Sh40 million campaign through its Shell V-Power brand.

The campaign is aimed at rewarding V-Power customers across the country.

During the two-month campaign, customers will have an opportunity to win complementary Shell V-Power fuel vouchers ranging from between Sh300 to Sh200,000 in all 57 Shell petrol stations across the country.

Speaking while awarding the first winners in Nairobi, Vivo Energy Kenya Managing Director, Polycarp Igathe, said the campaign is aimed at rewarding existing customers to boost loyalty among them, as well as to encourage other motorists to try the brand.

“Shell V-Power customers will have the double benefit of complementary fuel in the two months period while still enhancing the performance of their cars by using the high performance fuel, helping them get the most out every drop” said Igathe. We are seeing an increasing uptake of Shell V-Power especially by motor bike and taxi operators looking to save on fuel for both short and long distance drives. This is as a result of their appreciation of the fuel’s capability to enhance everyday driving performance and responsiveness,” He concluded.

The fuel has been formulated to meet with the latest environmental standards, as it is designed reduce engine deposits, helping engines achieve optimum combustion, ultimately making them produce less emissions.

Vivo Energy Kenya, announced its name change from Kenya Shell in February 2013 following the completion of acquisition in November 2012.

The Shell brand has been in Kenya for over 100 years. Vivo Energy Kenya has a storage capacity of 85,200m³ and 116 retail stations with a majority offering of Shell Cards and convenience retail stores. Vivo Energy Kenya employs 199 people but the business provides indirect employment to over 200 people.