Nakumatt Blue Label products in Uganda

All Nakumatt Blue Label products, Ramamurthy said, are priced fairly to provide more value for money exclusively to Nakumatt shoppers/CFM

All Nakumatt Blue Label products, Ramamurthy said, are priced fairly to provide more value for money exclusively to Nakumatt shoppers/CFM

NAIROBI, Kenya, Oct 24 – Regional retailer Nakumatt Holdings plans to unveil its range of Nakumatt Blue Label products in the Ugandan market by mid-November this year.

Speaking at the official opening of its sixth branch in Katwe, Kampala, Uganda on Thursday, Nakumatt Holdings Regional Director Thiagarajan Ramamurthy confirmed that the full range of Nakumatt Blue Label products will soon be available at all Nakumatt stores in Uganda.

The private label brand was unveiled by Nakumatt earlier this year in Kenya and counts a wide range of consumer products benchmarked against leading brands in the respective categories.

All Nakumatt Blue Label products, Ramamurthy said, are priced fairly to provide more value for money exclusively to Nakumatt shoppers.

Nakumatt Blue Label products include household cleaners (bleach, scouring powder, disinfectants, window and tile cleaners), potato crisps, spices, sugar, wheat flour (home baking, self-raising, whole meal and atta), maize flour and selected grains and will now be available at all the six Nakumatt stores in Uganda in coming days.

“As we officially open Nakumatt Katwe, I am also pleased to confirm that Nakumatt Blue Label products will be available on our Uganda shelves by mid-November. These products are distinctively branded with an iconic blue band to reflect Nakumatt’s commitment to deliver quality and reliable products,” Ramamurthy assured.

The opening of the Sh340 million Nakumatt Katwe, covering a shop floor space of 21,000Sq ft, comes barely a week into the opening of Nakumatt Village at the new Village Mall in Bugolobi, Kampala.

Still in Uganda, Nakumatt has lined up two more branch openings at Kisementi in the outskirts of Kampala and the lakeside town of Entebbe.

At the upcoming Acacia Mall in Kisementi, Nakumatt Kisementi is set to open its doors in November, while the new Nakumatt Entebbe at Victoria Mall will open its doors in December.

Globally, leading retailers are increasingly venturing into private label sales that account for more than 20 percent of their retail sales as value-seeking consumers increasingly continue to cast their brand preference nets wider.

About the author
MARGARET WAHITO

Margaret has been a business reporter for the past four years. She holds a Bachelors of Science degree in Communications and Public Relations from Moi University. She also holds a diploma in Film and Video production from the Kenya institute of Mass Communications. Apart from journalism, she has interest in community work, especially helping the disadvantaged.