, NAIROBI, Kenya, May 7- Use of smartphones in Kenya has grown in the last few months, giving Samsung a 43 percent lead in the market.
Speaking during the launch of Samsung Galaxy S4 at a Nairobi hotel, Samsung Electronics East Africa Chief Operating Officer, Robert Ngeru said the high demand in smartphones had grown because people were looking for more in connectivity and data.
The number of Internet users in Kenya stood at 16.2 million by December 31 last year, an 11.6 percent growth from the 14.5 million users recorded at the end of September 2012.
The Samsung Galaxy S4 launch in Nairobi comes as part of an on-going global launch of the smartphone in key markets and just a week from the launch of the handset in South Africa.
“The Samsung Galaxy S4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. In the East African market, this smart phone will be available in black mist and white frost colour shades,” Ngeru said.
He further added that the phone has a highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape.
The phone is equipped with a 13 megapixel rear camera and also boasts a dual camera function that allows simultaneous use of both front and rear cameras.
“When capturing moments, users can choose from a variety of frame effects, which blend the two pictures naturally and adjust the size of the small picture inside the big one,” the Chief Operating Officer revealed.
He said the phone will break language barriers through its instant translation of both speech and text.
“The Galaxy S4 brings all people closer together by breaking language barriers. It makes international travel; a joy with ‘S Translator’ which provides instant translation, using text or voice translation on applications including email, text message and ChatON.”
“This is also possible for both speech to text and text to speech and ensures that you rely on the correct information whilst abroad.”
The phone also has a ‘Samsung Smart Pause’ a feature that enables the user to control the screen while looking at it.
“It ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation,” Ngure said.
He said they had wide range of Samsung products at a different price to cater for all their customers while saying they will be proceeding to launch the product in Uganda and Tanzania.