Airtel introduces one network for Asia, Africa

April 29, 2013
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In this service Airtel customers will not need to register or buy new SIM cards, as they are automatically enrolled in the ONE AIRTEL service/FILE
In this service Airtel customers will not need to register or buy new SIM cards, as they are automatically enrolled in the ONE AIRTEL service/FILE
NAIROBI, Kenya, Apr 29 – Bharti Airtel a leading global telecommunications services provider with operations in 20 countries across Asia and Africa has introduced ONE AIRTEL service aimed to ease the burden of roaming costs.

In this service Airtel customers will not need to register or buy new SIM cards, as they are automatically enrolled in the ONE AIRTEL service.

In addition to enjoying flat roaming tariffs for data and SMS, they will also be treated as local consumers so pay local rates whenever they travel to nations in which Airtel operates.

“Data usage has increased exponentially over the past few years, alongside the growing number of smart phones. There is an increasing number of excellent apps that can be used whilst on the go internationally. By introducing a flat and attractive roaming rate for data and SMS use, Airtel will help lower the communication cost for millions of frequent business and leisure travellers across the countries that we operate in,” Chief Marketing Officer for Airtel’s operations in Africa, Andre Beyers said.

Beyers added: “Airtel customers will also receive calls for free and have the opportunity to recharge their phone credit by using the host country’s top up vouchers. There is a nominal mark up on the local rate to cover for exchange rate differences and currency fluctuations.”

The service is poised to benefit not only the customers who want to be reached on their home number whenever they roam, but also all the high end smartphone users who will appreciate using the increasing number of data applications at a flat and attractive data rate.

The newly introduced service will further enhance communication for travellers from Africa by enabling them access data and SMS, in addition to the currently available voice roaming, at a flat attractive rate whilst travelling within Africa and South Asia.

The service is available in Airtel’s operations across Africa in Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. In South Asia, Airtel is in India, Sri Lanka and Bangladesh.

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