Firms can no longer ignore social media – experts

September 18, 2012
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As the world gets subjected to the trends of digitisation and globalisation, companies were urged to embrace the technological advancements in the ‘information superhighway’/FILE
NAIROBI, Kenya, Sep 18 – Social media, ignore it at your own peril! These were the sentiments of senior corporate managers who converged in Nairobi for two days to discuss the importance of social media.

As the world gets subjected to the trends of digitisation and globalisation, companies were urged to embrace the technological advancements in the ‘information superhighway’.

“Social media should not be ignored. It is changing the world again. Companies should think more socially and ensure interaction,” the 2013 Strategy Summit Program leader, Sunny Bindra said.

He added that the headache of every company is how it can benefit economically and enjoy popularity for its services.

Addressing delegates on Tuesday at Strathmore University, Bindra proposed to companies to make use of platforms offered by social media.

He said social media has a lot of potential which companies and their employees can tap to market their products and services, interact with customers and popularise themselves.

He further called on government parastatals and ministries to make use of social media to promote transparency, accountability and boost public service delivery.

Bindra advised them to dispel forces of resistance since the economic revolution cannot be stopped if at all the government’s aspiration is to serve people who have embraced the new technology especially the young people.

“Social media should not be ignored. It is changing the world again. Companies should think more socially and ensure interaction,” the 2013 Strategy Summit Program leader, Sunny Bindra said.

Businessman Chris Kirubi who attaches notable importance to social media said he believed that digitisation has offered Africa an opportunity to grow and develop its economy.

“Digital is a driver opening Africa. With digital anything can happen,” he asserted.

He urged corporate organisations to support each other especially through social media not only to benefit their companies but also to boost the general Kenyan economy.

Kenya which is Africa’s second highest tweeting nation has 57 percent tweets done from mobile phones. There are 28 million mobile subscribers and 17.4 million Kenyans are Internet users. Some 1.6 million Kenyans are Facebook and Twitter users.

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