Basco Paints in pact with NY firm

July 20, 2012
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Through the partnership, Basco Paints has introduced the first of a series of customized colour pallets for the local market dubbed Couture Fashion/CHARLES GICHANE

, NAIROBI, Kenya, Jul 20 – Basco Paints has partnered with New York based firm Sensational Color in a bid to expand its product offerings.

Through the partnership, Basco Paints has introduced the first of a series of customized colour pallets for the local market dubbed Couture Fashion, which the president of Sensational Color Kate Smith hopes will raise the profile of interior decoration in the region.

“I’ve helped many individual homeowners as well as hundreds of designers get an understanding of how to pick colours, where to use them and how to understand the little intricacies of how light effects colour,” she said.

“I can provide all the tips that homeowners don’t always know, because with a little bit of information they can make much better decisions,” she added.

Smith expressed excitement about working in the Kenyan market noting that the colour trend concept is not only relevant to home decoration, but it also affects fashion trends which provides Kenyans with a total lifestyle package.

“Colour trends are about colours that are inspired globally yet at the same time are relevant to the people of a region,” she stated.

Basco Paints Managing Director Kamlesh Shah said the company plans to engage consumers in an interactive workshop later this week on its product range of over 7,000 colour shades.

“Having colour trends is not something that anybody has really focused on in the region, so more than the colour is the trends that develop over a period of time,” he said.

“We are offering trends as opposed to just fads; something that will last long. The four hour workshop is going to be used by (Kate) to try and train people on how to do some basic forecasting in their own professions,” he explained.

Customers will be able to access the latest in colour information and advice through a micro-site on the Basco Paints website www.bascopaints.com/colourtrends where they will get to interact with the Sensational Color team in New York, post queries and experiment with colour combinations in various interiors.

In May, the paint maker introduced a new range of anti-bacterial paints suitable for use in high traffic public areas such as schools, restaurants, hospitals, food processing factories, offices and other dump areas in homes like kitchens and bathrooms.

The new paint gives protection against bacteria and mould, reducing the risk of infections and spread of diseases and Shah acknowledged their effort to be more environmentally friendly with the release of their “green” paint products last year.

“We are pleased to bring to East Africa a value addition to the built environment. In-line with our long-term strategy, the green paints will help construction industry achieve the green economy dream,” he said.

The ‘green’ paint is said to have low levels of chemicals that readily evaporates into the atmosphere, reducing carbon emission from paint fumes significantly.

Shah noted that as Basco Paints increases its capacity of production, there is a growing market for paint in the East African region thanks to increased construction and real estate industry figures in Uganda and other neighbouring countries, providing an opportunity for the company to export its products.

He acknowledged that since 30 percent of the company’s products are exported, the launch of the Duracoat paint in Uganda and the company‘s full-fledged depot in Uganda will now take care of Rwanda, Southern Sudanese and other regional markets.

The company is working on increasing its production capacity from 22 million litres of paint to 54 million litres and he revealed that the new plant will be ready for production by the end of this year to effectively serve the increasing demand for paint in the region.

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