Samsung launches premium brand shop

NAIROBI, Kenya, Mar 20- As part of a bigger strategy to maintain its position as the largest smart phones company not only in the region, Samsung Electronics East Africa (SEEA) has unveiled its first of a kind premium brand shop in Kenya through which it hopes to capture a big share of the market.

The firm will use the outlet situated at the Junction Mall on Ngong Road to not only introduce innovative products but also enhance its service delivery by taking care of the needs of every customer.

“This Samsung brand shop is offering our customers the full Samsung premium experience across our smart phones category and digital appliances,” said SEEA Business Leader Manoj Changarampat said.

The shop has a product experience zone with the full range of Samsung Smart phones, Tablets, Note, Visual Display, IT Solutions, Digital Imaging, Digital Appliances, Mobile Communications, laptops and other accessories.

“This will provide the consumer with a stimulating environment in which to discover the full spectrum of Samsung’s world-class offerings in one easily-accessible location,” he added.

On the launch date only, the mobile electronics giant enticed consumers by offering a discount sale of five per cent for the Galaxy Tab 10.1, the Galaxy Note and the Galaxy S2.

He added: “The shop, which will be a showcase in the latest technology, will be manned by fully trained and experienced Samsung staff that will able to take our customers through the whole Samsung experience.”

Samsung has expanded its customer care centers in Kenya, namely five in Nairobi, one in Kisumu, one in Eldoret and one in Mombasa, all geared to meet the needs of consumers.

The launch of the Samsung Brand Shop comes at a time when Samsung has shifted its attention to Africa, as the company grows its market share across mobile and consumer electronics segments.