Twitter re-designs to improve user experience

February 20, 2012
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Popular micro-blogging site, Twitter, has made a raft of changes to its pages to boost the appeal of the message-sharing service to users around the world. Among the changes Twitter has made include the log-in page and timeline – which has moved to the right, switching positions with the trending topics.

“At the very core there are fewer places you have to click and less you have to learn,” Twitter co-founder Jack Dorsey said as he and other executives unveiled the changes at the startup’s San Francisco headquarters.

“We’ve done a lot of user testing and it has proven to be much simpler,” Dorsey added.

The re-design was described as a platform on which the service will build to reinforce its effort to “reach every person on the planet.”

Twitter designed Connect navigation tolls that essentially turn those symbols such as @ and #, or web addresses, to let people find all posts or other information being fired off about topics.

Twitter also expanded profile pages, letting users tell more about themselves or, in the case of companies, their brands.

The Twitter overhaul completed on Thursday includes new Timeline that brings together all Twitter chatter or content related to a particular “tweet”.

New tabs have been added at the top of pages, allowing people to quickly navigate between Home, Connect, Discover, and Me.

The Connect page lets users search Twitter using the @ sign. The bottom of the Connect page allows people to tap on Interaction or Mention tabs that show who is responding or rebroadcasting their tweets.

“We have to provide the simplest, fastest way for people around the world to connect with everything they care about,” said Twitter CEO, Dick Costolo. “This wasn’t just a change in the interface; this was a company effort.”

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