February 8, 2011 – InMobi, the world’s largest independent mobile advertising network has appointed Isis Nyong’o as Vice President and Managing Director, Africa.
Isis will drive InMobi’s African business strategy, and facilitate the expansion of the company’s continental base.
She takes over from Stephen Newton who recently left the company to pursue other opportunities. Isis was previously leading Google’s business development initiatives in Africa, where she specialised in mobile partnerships and was responsible for the development of Google’s Africa content strategy.
“We are thrilled to have Isis join our team, especially at a time when InMobi is seeing such a huge increase in
ad-impressions across its African businesses. With her wide sector and regional experience, Isis makes a valuable addition to the InMobi family and we look forward to having her on board during what we believe will be one of the most exciting periods in the history of Africa’s telecoms sector,” said Naveen Tewari, Founder & CEO of InMobi.
Speaking on her appointment Isis called her move to InMobi a natural ‘next step’.
“Firstly, because of the confidence I have in the organisation’s leadership team and secondly for the opportunity to build a scalable mobile business in Africa. This continent has the fastest growing mobile phone market in the world. If you combine this with the fact that more Africans access the Internet from mobiles than any other platform, it means the market for mobile advertising is set for strong levels of growth.”
She said that though the availability of local content for use on mobile platforms is still a challenge, she will while at InMobi look at fostering a stronger content development focus on the continent.
Prior to her role at Google, Isis gained extensive media and tech experience while driving the launch of MTV Networks in Africa where she was responsible for commercial relationships including distribution and sales. She also developed the marketing strategy for Kenya’s first online recruitment service, MyJobsEye and holds degrees from Stanford University and Harvard Business School.
Isis has been named as one of the ‘Top 40 Women under 40’ in Kenya, where she will be based.