Nestle launches new ready mix

December 8, 2010
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, NAIROBI, Kenya, Dec 8 – Nestlé, the world\’s leading nutrition, health and wellness company, has launched its new affordable ready mix coffee into the Kenyan market. The introduction of Nescafé 3in1 coffee makes it the first affordable ready coffee mix solution in Equatorial Africa. 

The new Nescafé is a fresh, ready mix of coffee, sugar and creamer, packed in sachets and retailing at an affordable price of Sh10.

Speaking at the launch of the new product in Nairobi, Head of Nestlé Equatorial African Region Pierre Trouilhat said the introduction of Nescafé 3in1 is a direct result of the series of capital investments announced by the company early July following the visit to the region by Nestlé Chief Executive Officer Paul Bulcke.

Mr Trouilhat further elaborated: “Our CHF 30 million (Sh2.37 billion) investment in the Nairobi factory has allowed us to introduce new production lines and strengthen our production capacity thus enabling us to increase our affordable product range and thereby giving more options to the consumers. We are introducing Nescafé 3in1 first into the Kenyan market. Many countries in the Nestlé Equatorial African Region will be supplied from our Nairobi plant.”

A firm leader with the region’s instant coffee drinkers, Nescafé has continuously performed well since its introduction in Kenya over 40 years ago.

Cihat Kurt, Nestlé Kenya Managing Director, commented: “As the leading instant coffee brand, we are proud to launch our ready mix variant of Nescafé and we hope our consumers across the region will enjoy the smooth taste of our new product. We have put emphasis on taste, convenience and affordability to ensure that we bring a new coffee drinking culture in the region. Nescafé 3in1 is a drink for anyone and at this attractive pricing we hope that every Kenyan is able to enjoy it.”

Nestlé has been promoting the consumption of coffee in the region since the 1950s. Today, Nescafé soluble coffee is indeed becoming a hot beverage of choice for many people. With the new product Nestlé has set up product sampling points at various supermarkets and high population areas across the country.

“Coffee drinking as a culture is getting established in Kenya and in the region. With Nescafé, every cup is the result of the understanding of consumer beverage habits and trends. Our global network of R&D specialists constantly improves taste and aroma delivery and creates new ways to enjoy coffee,” he concluded.
 

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