Ecobank starts major rebranding in Kenya

May 11, 2009
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, NAIROBI, Kenya, May 11 – Ecobank Kenya Limited has embarked on a rebranding exercise that is expected to provide them with an opportunity to distinguish themselves in the market.

Ecobank Kenya Limited Managing Director Tony Okpanachi said on Monday that the on-going re-branding and expansion strategy would see them increase their countrywide branch network, which would in turn enable their customers to easily and conveniently access their financial services and products.

“The re-branding has given us the opportunity to create a new identity that captures the essence of who we are as a bank, what we stand for and what we have to offer in terms of products and services,” he said.

More than 100 Automated Teller Machines will also be installed in a bid to increase Ecobank’s range of innovative banking products and services.

As part of this strategy, their headquarters formerly in Fedha Towers, will now be renamed as Ecobank Towers.

“The bank has also renamed Ecobank Chambers on Tom Mboya Street, Ecobank Towers in Kisumu, Ecobank Buildings in Thika and Eldoret as well as Ecobank House in Mombasa,” the new MD said.

Mr Okpanachi said that they have invested in a state-of-the-art Contact Centre that handles customer enquiries. He disclosed that the centre would soon be operating on a 24 hours a day, seven days a week shift to address urgent customers matters.

“The toll free call centre has specialised equipment that can sustain calls from all across the globe at any particular time,” he boasted.

Ecobank entered the Kenyan market mid last year after it acquired 75 percent shareholding in EABS Bank Limited.

Already, it has new branches in Kitale, Kisii and Karatina; and is expected to open two others in Nairobi’s Westlands and Industrial Area in the next few weeks.

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